Tuesday, 19 July 2011
Friday, 17 June 2011
ARE YOU MISSING OUT ON REACHING YOUR TARGET AUDIENCE?!
Rennie Randell Associates offer a range of social media packages specifically tailored to meet your company's needs. By creating and managing your social media web accounts including Twitter and Facebook, we can help you communicate directly with your target audience which can substantially improve your search engine rankings, increase traffic to your website, and generate sales.
Your tailor-made package could also include management of your blogs and company LinkedIn, plus video uploads onto high traffic video-sharing websites such as YouTube; all extra tools which encourage optimum public interaction with your brand.
By integrating social media into your overall PR and marketing strategy, you are proactively listening to, engaging with, interacting with, and influencing the people who are important to building the success of your company.
What will the set-up and management of Twitter and Facebook profiles include?
• Posting multiple tweets/posts daily to promote products, promotions, news and events
• Researching and forming connections with consumers, press, freelance journalists, bloggers, and other businesses and contacts relevant to your brand/service/market (generating ‘friends’ ‘followers’ and ‘fans’)
• Interacting with topical discussions and sharing information to encourage conversation and strengthen connections – incorporating ‘hashtags’ into your Tweets to categorise them; which enables your company to appear more easily in Twitter searches
• Inputting in-depth company information and history, contact details onto Facebook, with direct links to your website and to other social media accounts
• Uploading image albums of your products and of media press coverage onto Facebook, with direct links to your website/online store for buyers to easily purchase featured items
• Uploading any other image albums which you may request e.g. photographs of your stores/showrooms or from company events etc.
Interested? Why not call us on 01252 312147 for more information
Your tailor-made package could also include management of your blogs and company LinkedIn, plus video uploads onto high traffic video-sharing websites such as YouTube; all extra tools which encourage optimum public interaction with your brand.
By integrating social media into your overall PR and marketing strategy, you are proactively listening to, engaging with, interacting with, and influencing the people who are important to building the success of your company.
What will the set-up and management of Twitter and Facebook profiles include?
• Posting multiple tweets/posts daily to promote products, promotions, news and events
• Researching and forming connections with consumers, press, freelance journalists, bloggers, and other businesses and contacts relevant to your brand/service/market (generating ‘friends’ ‘followers’ and ‘fans’)
• Interacting with topical discussions and sharing information to encourage conversation and strengthen connections – incorporating ‘hashtags’ into your Tweets to categorise them; which enables your company to appear more easily in Twitter searches
• Inputting in-depth company information and history, contact details onto Facebook, with direct links to your website and to other social media accounts
• Uploading image albums of your products and of media press coverage onto Facebook, with direct links to your website/online store for buyers to easily purchase featured items
• Uploading any other image albums which you may request e.g. photographs of your stores/showrooms or from company events etc.
Interested? Why not call us on 01252 312147 for more information
Wednesday, 25 May 2011
How to measure the effectiveness of PR
Measuring the effectiveness of PR is not an exact science, and some would say, is open to interpretation. However in today’s fast moving business environment, the explosion of technology has brought with it the ability to assess the impact on a company’s services, products and image in a way not even envisaged ten years ago. Welcome to the world of Social Media Marketing and the consumer driven society! Whatever the size or activity of a business, there are sound reasons for embracing these latest methods of communicating.
Combine conventional PR with a Social Media strategy and the result is a very powerful marketing weapon, and measuring the success and effectiveness of a campaign is greatly enhanced. How? Listed below are a number of indicators that can easily be employed to help monitor your company’s PR activity:
Combine conventional PR with a Social Media strategy and the result is a very powerful marketing weapon, and measuring the success and effectiveness of a campaign is greatly enhanced. How? Listed below are a number of indicators that can easily be employed to help monitor your company’s PR activity:
• An increase in traffic to website/number of hits
• An increase in sales
• An increase in enquiries
• The amount of activity on your Facebook page increasing number of fans/likes
• Twitter activity – how many people are following you
• The number of business contacts you develop via Linkedin (and/or similar)
• Engagement in relevant business discussion groups
• Are you reaching your target audience
• Is your company featured in digital versions of mainstream national newspapers and magazines
• Are you asked to guest Blog on a major website
• How much editorial coverage does your company receive
• Is your company featured in relevant features within leading magazines
• How many product reviews (if relevant) does your company receive
• What case studies have you had published
• Has your company been entered for any awards
• Has your company won any awards
• What are your company’s SEO rankings
Thirty years of planning and implementing PR, marketing and promotional campaigns has taught me that essential to the success of any campaign or project (however large or small) is, defining at the outset what the client’s primary objectives and expectations are, establishing what the budget is, building and maintaining excellent communication between agency and client, and regularly monitoring and assessing progress throughout the campaign.
Tuesday, 22 February 2011
Tough times call for tough measures!
How will you market your products and services in 2011?
What is it they say? When the going gets tough, the tough get going! With many, many companies finding enquiries down, sales down, and margins squeezed, we know that it is those companies that examine their overall marketing strategy, that are aware of their target audience, know what their customers want, can deliver appropriately, and understand what motivates them to purchase, that are best placed to thrive.
But it doesn’t stop there, having established all the above, it is paramount to ensure that when purchasers are making a buying decision, they choose your products over those of your competitors!
Now is the time to raise your profile, increase consumer awareness, build your brand, drive more ( and relevant) traffic to your website, maximise exposure in the relevant media, be it magazines and newspapers, digital media, using social and business networking sites such as Twitter, Facebook, Linkedin, and numerous other sites, writing a blog producing an e newsletter, and so on.
These are the things we do for our clients on a daily basis, and we know its works! Whatever the size of your business, we can tailor make a package to meet your requirements. Why not call me today, Jean Rennie on 01252 312147 or email me at jr@rennierandell.co.uk to find out more. I look forward to hearing from you!
What is it they say? When the going gets tough, the tough get going! With many, many companies finding enquiries down, sales down, and margins squeezed, we know that it is those companies that examine their overall marketing strategy, that are aware of their target audience, know what their customers want, can deliver appropriately, and understand what motivates them to purchase, that are best placed to thrive.
But it doesn’t stop there, having established all the above, it is paramount to ensure that when purchasers are making a buying decision, they choose your products over those of your competitors!
Now is the time to raise your profile, increase consumer awareness, build your brand, drive more ( and relevant) traffic to your website, maximise exposure in the relevant media, be it magazines and newspapers, digital media, using social and business networking sites such as Twitter, Facebook, Linkedin, and numerous other sites, writing a blog producing an e newsletter, and so on.
These are the things we do for our clients on a daily basis, and we know its works! Whatever the size of your business, we can tailor make a package to meet your requirements. Why not call me today, Jean Rennie on 01252 312147 or email me at jr@rennierandell.co.uk to find out more. I look forward to hearing from you!
Monday, 29 November 2010
Finishing the year on a high!
I am pleased to announce that we have been appointed as PR consultants to Better Bathrooms, with effect from 1st December!
The Rennie Randell team won the business as a result of having a proven track record in the industry. A comprehensive trade and consumer media campaign will form the foundation of the first year’s programme.
A dynamic young company, based in Warrington, Better Bathrooms currently has three showrooms; Manchester, Wigan and Warrington, plus a 100,000 sq ft trade and consumer warehouse in Glazebury, holding £7.5m worth of stock at any one time.
Much of Better Bathrooms’ business is online, and as a one stop shop, for everything to do with bathrooms, the business is poised for rapid and substantial growth. See www.betterbathrooms.com for more information.
The Rennie Randell team won the business as a result of having a proven track record in the industry. A comprehensive trade and consumer media campaign will form the foundation of the first year’s programme.
A dynamic young company, based in Warrington, Better Bathrooms currently has three showrooms; Manchester, Wigan and Warrington, plus a 100,000 sq ft trade and consumer warehouse in Glazebury, holding £7.5m worth of stock at any one time.
Much of Better Bathrooms’ business is online, and as a one stop shop, for everything to do with bathrooms, the business is poised for rapid and substantial growth. See www.betterbathrooms.com for more information.
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